Looking at the intersection of church, business & the neighborhood.

Culture is changing and so must the church. For many years the central model of church planting in America has been to start a worship service.

Anton Fero and Cory Doiron are located in Portland Oregon and have been piloting a different way. Join us as they share about their journeys in church planting and how it has led them to launch marketplace businesses rather than public worship gatherings.

In this webinar you will hear why you too may want to considering starting a business as the first step in church planting. Our time together will include valuable dialogue about the role of business entrepreneurship within the landscape of the nieghborhood and church planting.

SEPTEMBER 29, 2021 // 1 PM EST



Starting a business can embed you into the ecosystem of a local place.

Launching a marketplace work can lead to a more sustainable church in the future.

Cultivating a business can be a vehicle of liberation for its neighbors.

Building a business can help church planters last in post-Christian cities.

Creating a community in and around your business can provide hospitable spaces for neighborhood convergence.

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Cory Doiron is a hockey coach, pastor and the owner of Pep Coworking Shop in North Portland. Cory and his wife (also named Cory) moved to Portland a little over 5 years ago to initiate a faith community now called Church For Neighbors. This adventure has lead them into foster parenting several times over, both officially and unofficially; helping start a couple business’ and multiplying neighborhood home based churches. Cory is a Canadian transplant (Tim Horton's wins over Dunkins any day) and plays a mean guitar when he's not chasing his small children (Charlie and Louisa) around the yard. 

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Anton Fero his partner Courtney and his two kids moved to Portland almost five years ago to try something different. They wanted to build a faith community but were intrigued with building a business at the same time. So that’s what they did. They started a house church called The Common Place and started a gym in their garage called CrossFit Blue House. Blue House has gone from the garage to a million dollar facility in just five years and has been central to the hospitality of common place. Anton believes the future of church needs business to thrive and they might be more connected than we think.

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Lori M. Ruffin is an upbeat strategic thinker. Fueled by a passion to help individuals and organizations fulfill their God-given purpose, she is the Operations Manager for the V3 Movement and the Founder of The COO Team, a virtual operations agency for nonprofits and small businesses. She enjoys helping others cultivate their relationship with God, songwriting and singing. She lives in Richmond, Va., with her husband and daughter. 


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JR Woodward, Ph.D. (University of Manchester U.K.) has been passionately planting churches on the East and West Coast that value tight-knit community, life-forming discipleship, locally-rooted presence and boundary-crossing mission for over 25 years. He is the author of Creating a Missional Culture (IVP, 2012) and co-author of The Church as Movement (IVP, 2016). He is working on his next book entitled The Scandal of Leadership, based on his Ph.D. research, which seeks to give a deeper diagnosis to the problem of domineering leadership in the church. It is due out Spring of 2022. He co-founded the Missio Alliance and currently serves as the National Director for the V3 Church Planting Movement. He is the co-founder of the Praxis Gathering and writes for numerous websites and journals. He holds a Masters of Arts in Global Leadership from Fuller Theological Seminary. He loves to surf, travel, read, skateboard and new people. He enjoys photography and film and tries to attend the Sundance Film Festival whenever he can.

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Today's leaders have been trained to draw a crowd and preach a good sermon, but few have been equipped for the future the church is facing. Many are starving for wisdom, guidance and grounded tools on how to cultivate new types of church bodies. When we explore doing this together within a learning cohort, it is a much richer experience than going at it alone.